We give retailers and brands the ideal platform to reach and engage with more than half the UK’s population through a variety of commercialisation opportunities

Pop-up shops, kiosks, brand immersion, and other innovative ambient media all add fun and discovery to the customer's shopping experience. It’s little wonder then that our dwell times are on average 127 minutes.

Our centres and highly trained staff are ideal hosts and partners for events and promotions, creating experiences to remember, reaching customers when they're in the mood to discover something new. 

We’ve got a range of innovative and immersive experiential solutions, all of which make use of our welcoming in-centre spaces both physical and online – to surprise and delight shoppers.

Creating engaging and memorable shopping experiences is all part and parcel of the intu difference.

For longer-term business opportunities, whether in retail, F&B or customer service, there are a number of high-footfall locations that are ideal for a mall kiosk. Our team of specialists can help you to identify the right location in the right venue to meet your ideal customer.


Creating compelling experiences

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Sponsorship and brand immersion

Let your brand shine at intu

Some 40 per cent of our 400 million annual visitors come and see us every week - that’s 160 million weekly repeat visitors.

Such exceptional repeat footfall gives brands the chance to nurture on-going relationships with their target audience throughout the customer journey.

Our brand immersion packages allow brands to effectively take over a whole centre and make it theirs via a range of unique ambient media assets such as escalators, pillar wraps and balustrades. We can create unique sponsorship assets like customer car parks, seating areas or even customer lounges.

The result? A powerful cut-through and an unrivalled share of voice around key times or centre events, such as fashion months, Christmas light switch on and grottos.

Alongside this, we have a jam-packed national events programme which offers brands the chance to become associated with high-profile, high footfall, national campaigns and events.

Trevor Pereira

Commercial and Digital Director of intu

“When it comes to experiential, intu comes into its own because of its unique multi-channel approach. This boosts any campaign and amplifies its reach enormously”

Pop up at intu

Pop-up shops are a perfect way to reach new customers and build brand awareness

As retail continues to evolve so do we as a landlord an we recognise that pop-up shops play an important role for brands that are testing new waters, want to build brand awareness or really surprise and delight their customers with an innovative concept.

Our popular retail and leisure destinations offer the perfect locations for retailers and brands generate intrigue and drive sales over a medium-term period and our talented commercialisation team are on hand to help.

Customers love to see something new and different in our centres so at intu, we make sure all our pop ups add an extra element of fun and surprise to a day out.

In recent years, we’ve been delighted to host successful pop-up shops from a range of high-end brands, including Mercedes, Dyson, Ratchet Clothing, BMW / Mini, Mercedes Benz, Porsche and more.

Mall retail and customer acquisition

Think beyond traditional retailing and step this way into the mall

Our shopping centres offer incredible spaces within the malls that catch the eyes of shoppers passing by.

We work with great brands including Cath Kidston, Havaianas, NYS Sunglasses and a host of entrepreneurial businesses to provide prime locations within our malls. Our retail merchandise units are available across the portfolio enabling retailers to ‘pop up’ at short notice, without the need to invest in a bespoke stand.

The short-term nature of these contracts enables businesses to target customers at key times of the year and gives them the opportunity to build awareness of their brand or product in a targeted way.

For businesses seeking a longer-term relationship, either from the get-go, or once they've trialled and succeeded at intu centres, we have a team of specialists who can help to identify the best location and provide advice and support through all aspects of the implementation process.

Advertising opportunities

intu partners with the UK’s top national and international media owners

Advertisers can showcase high-end brands in a smart, stylish retail environment in our centres, reaching the highly valued intu customer.

We partner with the likes of JCDecaux, Clear Channel, Ocean Outdoor, Limited Space and Perfect Fit Media to give retail brands a huge choice of media solutions. 

Find out more about how technology is changing the shape of advertising from LED specialists, ADI. 

Get in touch

Shirley Wilcock

Job title General manager, intu Experiences


Jens Tangen

Job title Head of sales, intu Experiences


Susan Barrett

Job title National commercialisation controller, intu Experiences