Experiential

We give retailers and brands the ideal experiential platform to engage with more than half the UK’s population through pop-ups, events, advertising and more

Pop-up shops, kiosks, brand immersion, and other innovative ambient media all add fun and discovery to the customers shopping experience. It’s little wonder then that our dwell times are on average 127 minutes.

Our centres and highly trained staff are ideal hosts and partners for events and promotions, creating experiences to remember, reaching customers when they're in the mood to discover something new. 

We’ve got a range of innovative and immersive experiential solutions, all of which make use of our welcoming in-centre spaces – both physical and digital – to surprise and delight shoppers.

Creating engaging and memorable shopping experiences is all part and parcel of the intu difference.

 

Creating compelling experiences

Play video

Sponsorship and brand immersion

Take over an intu centre and let your brand shine using a range of unique ambient media assets

Some 40 per cent of our 400 million annual visitors come and see us every week - that’s 160 million weekly repeat visitors.

Such exceptional repeat footfall gives brands the chance to nurture on-going relationships with their target audience throughout the customer journey.

Our brand immersion packages allow brands to effectively take over a whole centre and make it theirs via a range of unique ambient media assets such as escalators, pillar wraps and balustrades. We can create unique sponsorship assets like customer car parks, seating areas or even customer lounges.

The result? A powerful cut-through and an unrivalled share of voice around key times or centre events, such as fashion months, Christmas light switch on and grottos.

Alongside this, we have a jam-packed national events programme, which offers brands the chance to become associated with high-profile, high footfall, national campaigns and events, such as student nights and half term kids clubs.

Trevor Pereira

Commercial and Digital Director of intu

“When it comes to experiential, intu comes into its own because of its unique multi-channel approach. This boosts any campaign and amplifies its reach enormously”

Pop up at intu

Pop-up shops are a perfect way to reach new customers and build brand awareness

Customers love to see something new and different in our centres so at intu, we make sure all our pop ups add an extra element of fun and surprise to a day out.

Through our insight and intelligence, we recognise that they’re an important way for retailers to generate intrigue and drive sales over a medium-term period, so we support them in this.

In recent years, we’ve been delighted to host successful pop-up shops from a range of high-end brands, including Mercedes, Dyson, Ratchet Clothing, BMW / Mini and Volvo. And with the trend set to stick around there will always be more great brands popping up at intu soon.

Mall retail and customer acquisition

Think beyond traditional retailing and step this way into the mall

Our shopping centres are not only great for retailers and brands seeking long-term investments, they also offer incredible spaces within the malls that catch the eyes of shoppers passing by.

We work with great brands including Cath Kidston, Havaianas, NYS Sunglasses and a host of entrepreneurial businesses to provide prime locations within our malls. Our retail merchandise units available across the portfolio enable retailers to ‘pop up’ at short notice, without the need to invest in a bespoke stand.

The short-term nature of these contracts enables businesses to target customers at key times of the year and gives them the opportunity to build awareness of their brand or product in a targeted way.

Advertising opportunities

intu partners with the UK’s top national and international media owners

Advertisers can showcase high-end brands in a smart, stylish retail environment in our centres, reaching the highly valued intu customer.

We partner with the likes of JCDecaux, Clear Channel, Ocean Outdoor, Limited Space and Perfect Fit Media to give retail brands a huge choice of media solutions. 

Find out more about how technology is changing the shape of advertising from LED specialists, ADI. 

Get in touch

Shirley Wilcock

Job title General manager, intu Experiences

Email

Jens Tangen

Job title Head of sales, intu Experiences

Email