intu Victoria Centre, Nottingham
intu Victoria Centre is at heart of Nottingham, one of the UK’s most popular city centres
For local people or visitors to the city looking for the best shopping and eating experiences, the refurbished intu Victoria Centre has it all – top brands and great new restaurants in the pipeline.
With its landmark entrance and popular anchor stores of John Lewis and House of Fraser, intu Victoria Centre is the chosen destination for 24 million shopping visits a year. Its recent £42 million makeover has transformed it into a modern and contemporary retail space that is enticing new brands such Kiko, Swatch, Lovisa and Superdry to the city of Nottingham for the first time.
The Clocktower dining quarter is attracting a host of new restaurant names and is generating a new vibrant night-time culture in the city. This investment means intu Victoria Centre now boasts an atmospheric casual dining space with a range restaurants to choose from, extending the opening hours of the centre and attracting people from further for longer.
weekly repeat visitors
We've teamed up with Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers with content tailored to their consumer profile
The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify someone’s age, gender and even their emotions so that it can display the adverts most likely to entertain them.
Meet some of our friends at intu Victoria Centre
The £42 million transformation of intu Victoria Centre has created a stylish, contemporary retail space that has enticed new and exciting brands such Kiko, Swatch and Superdry to the city of Nottingham for the first time. Existing tenants, such as Boost and Three, have upsized.
Senior asset manager, intu
I’m pretty excited to have been given the task of blogging about what’s cool and what’s not in this new world of eating and drinking in the heart of Nottingham.
Eating my way round the world at intu Victoria Centre
Our re-model and refresh of intu Victoria Centre is now complete and included a full upgrade of the centre and its finishes, including structural changes such as removing staircases and walkways to open up visibility throughout the mall, reconfiguration of space to create enhanced shop frontages, new ceilings, remodelled bulkheads, new flooring materials, lighting and upgraded customer toilet facilities.
The project has delivered a prominent new southern entrance and a two-level catering cluster centred on the Grade II listed clock tower. The new catering cluster will boast some exciting new operators in Nottingham.
The re-model and refresh of intu Victoria Centre is just the first step in our vision for Nottingham
intu has plans that will extend and upgrade both intu Victoria Centre and intu Broadmarsh, bringing new brands, restaurants and leisure spaces to re-establish Nottingham's status as the top shopping destination in the Midlands
The re-model and refresh of intu Victoria Centre was our first step in the major improvements planned for Nottingham’s two main shopping centres over the next few years. These plans include the redevelopment of intu Broadmarsh and a wider development and extension of intu Victoria Centre for which planning permission was granted on 8 July 2014.
In June 2015, Nottingham City Council approved plans for the proposed transformation of intu Broadmarsh. The decision reflected the overwhelming support received during public consultation when 90% of those who completed a questionnaire supported intu’s proposals.
The redevelopment of the shopping centre will create a modern destination for customers to shop, eat, relax and socialise throughout the day and evening. In addition, it will create an improved new route through the centre forming a new southern gateway into the city.
Along with our work at intu Victoria Centre, we now have a great opportunity to create something special for Nottingham. We look forward to working together with the Council to move the project forward.
Development director, intu
intu Victoria Centre
For more information, contact
Job title Senior asset manager
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At Nottingham’s intu Victoria Centre, intu refurbished the infamous, water-powered Emett Clock after contacting the Rowland Emett Society. Long a place that families would visit, it now reinforces the connection with the centre’s past and the city’s famous son.