intu Potteries, Stoke on Trent
Stoke-on-Trent, famed for its 300-year heritage in the pottery industry is affectionately known as ‘The Potteries’. There, nestled between the cluster of six towns that forms the city is a bustling retail and leisure destination, intu Potteries.
Less than an hour’s drive from Birmingham, Manchester and Liverpool, intu Potteries is an established centre, which boasts a brand new £20 million leisure extension. It attracts 13 million loyal customers every year, and now with its increased leisure offer and the city’s popular tourist attractions and strong student population, it’s a thriving destination within a blossoming city.
A £20m leisure development
Since the opening of the £20 million leisure development in December 2015, intu Potteries packs a punch. We’ve created a complete day-out experience, from great shops to the trendiest hotspots to grab a bite to eat day or night, to a brand new cinema where you can escape into a world of fiction – intu Potteries is the complete package
The heart of retail in Stoke-on-Trent
weekly repeat visitors
A compelling experience
We transformed the shopping experience at intu Potteries
Our £20 million investment created a dining and leisure extension to revolutionise the customer offer at intu Potteries. This compelling shopping experience provides more than just a place to shop: intu Potteries is a day-out destination. Perfect for catching up with friends, spending quality time with the family or to treating yourself. With everything in one place, we’re driving people from further, for longer, to help retailers flourish.
The decision to choose intu Potteries is very appropriate for what the Pandora brand represents as it’s in a prime location which, benefits from high footfall.
Retail director, Pandora
Helping your business flourish
What we do
At intu we're in the business of helping retailers and brands flourish, whether that's through leasing space in our prime retail and leisure destinations, commercialisation activations or online through our multichannel platform intu.co.uk
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We give retailers and brands the ideal experiential platform to engage with more than half the UK’s population through pop-ups, events, advertising and more
Each customer is different – intu helps retailers reach them by providing a diversified digital experience
Following the successful launch of intu Accelerate in 2017, this year, our hunt for innovation in retail continued based on six new categories
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