On 26 June 2020, KPMG were appointed as administrators of intu Properties PLC. Find out more

intu Potteries, Stoke on Trent

Stoke-on-Trent, famed for its 300-year heritage in the pottery industry is affectionately known as ‘The Potteries’. There, nestled between the cluster of six towns that forms the city is a bustling retail and leisure destination, intu Potteries.

Less than an hour’s drive from Birmingham, Manchester and Liverpool, intu Potteries is an established centre, which boasts a brand new £20 million leisure extension. It attracts 10 million loyal customers every year, and now with its increased leisure offer and the city’s popular tourist attractions and strong student population, it’s a thriving destination within a blossoming city.


monthly repeat visitors


female shoppers


annual footfall

intu Potteries

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A compelling experience

We transformed the shopping experience at intu Potteries

Our £20 million investment created a dining and leisure extension to revolutionise the customer offer at intu Potteries. This compelling shopping experience provides more than just a place to shop: intu Potteries is a day-out destination. Perfect for catching up with friends, spending quality time with the family or to treating yourself. With everything in one place, we’re driving people from further, for longer, to help retailers flourish.

The decision to choose intu Potteries is very appropriate for what the Pandora brand represents as it’s in a prime location which, benefits from high footfall.

Nigel Simpson
Retail director, Pandora

Helping your business flourish

What we do

At intu we're in the business of helping retailers and brands flourish, whether that's through leasing space in our prime retail and leisure destinations, commercialisation activations or online through our multichannel platform intu.co.uk

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intu Potteries

Leasing information


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