intu Bromley

intu Bromley, a prime destination for metropolitan high achievers, is helping to boost the night-time economy of London’s biggest borough with a revitalised mix of upscale eateries and aspirational retailers.

Our investment in the creation of the new Queen’s Garden Restaurant Terrace has seen the likes of Wagamama, Ed’s Easy Diner, Giraffe and Byron open till 11.00 pm to give customers a day-to-evening retail and leisure destination that exceeds their expectations.

The addition of these modern restaurant brands has reinforced the centre as a go-to destination for dates, treats and nights out.

The family-friendly casual dining zone alongside Queen’s Garden features five restaurants with al-fresco dining. Open all evening, they’ve also prompted extended retailer opening hours in the lower mall, where customers can now shop until 7.00 pm.

As part of our on-going strategy to create a strong leisure and retail mix at all our centres, we also have plans to introduce a boutique cinema to the centre, adding yet more leisure choices and giving customers that exclusive and upmarket experience.

A go-to destination for dates, treats and nights out

Rebecca Ryman
Regional director, intu

18m

annual footfall

463,000

sq ft of retail, catering and leisure space

77%

female

47%

aged 55 years or over

90%

of customers are ABC1

“As a high-footfall destination shopping centre, intu Bromley is an ideal location for us to demonstrate how we can reach more consumers without cannibalising our larger retail park stores."

Tim Stacey

Chief operating officer, DFS

Top brands create opportunities

Our investment at intu Bromley has attracted top brands and a wealth of job opportunities to the local area

More aspirational retailers have recently opened at intu Bromley, taking advantage of an annual footfall of 18 million and a prosperous customer base. Around 90 per cent of visitors to the centre are from some of the most affluent ABC1 socio-economic groups across London and Kent, and our active asset management programme works to give these customers the brands they love.

High-quality brands such as Joules, Kuoni and Jo Malone have recently secured their spots in the centre alongside other high-quality brands such as White Stuff, Karen Millen and Thomas Sabo.

With its growing tenant mix and new restaurant terrace, intu Bromley is bursting with job opportunities, boosting the town’s economy.

 

1.3m

catchment population

48%

weekly repeat visit

£7bn

total available retail expenditure

intu Bromley is a key location for our retail expansion, its strong, affluent catchment suits the profile of the Thomas Sabo customer.

Thomas Sabo

For more information, contact

Rebecca Ryman

Job title Regional director

Email

Caroline Bridge

Job title Senior asset manager

Email

intu

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We’re carefully considerate

At intu Bromley, we make sure our caring initiatives connect with our shoppers. Over 55s are the demographic most likely to be affected by dementia so we’ve begun a partnership with the Dementia Action Alliance to help us better understand how our centre can meet the needs of people with this condition. Bromley has the highest proportion of over 55s in the capital.

Our journey to becoming a Dementia Friendly shopping centre