intu Broadmarsh, Nottingham
One of the twin pillars of our investment in Nottingham’s hugely successful city centre
We are totally transforming intu Broadmarsh, and indeed Nottingham itself, with a £150 million investment in Nottingham city centre to create somewhere new for customers to meet, dine, shop and socialise throughout the day and evening.
The new mix of shops, restaurants and leisure will add to the attractions the city already offers, creating new places to eat, shop, relax and play, and will generate additional footfall and economic activity well into the evening.
largest student population in the UK
weekly return visitors
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Made in Nottingham
MADE in Nottingham, a collaborative store selling locally designed and produced fashion and homeware, is an intu success story. It originally opened as a six-week adventure, part of the ‘Pop Up Broadmarsh’ campaign in December 2014, and has since expanded into three stores, including Threads and the soon-to-launch Food Emporium.
‘We are eternally grateful to intu Broadmarsh for their support and advice,’ says creative director Mary Corcoran.
Something to look forward to
We have worked with Nottingham City Council and local people to come up with plans for intu Broadmarsh that the public support and will improve the whole city. The urban street style development pays homage to the city’s industrial heritage as well as providing an improved new route through the centre forming a new southern gateway into Nottingham.
The project will bring new retail brands, restaurants and leisure activities, including a multi-screen cinema and new restaurants – giving lots more reasons for customers to come more often and stay longer.
We’re delighted that our plans for intu Broadmarsh have received approval. Along with our work at intu Victoria Centre, we now have a great opportunity to create something special for Nottingham. We look forward to working together with the council to move the project forward.
Development director, intu
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We give retailers and brands the ideal experiential platform to engage with more than half the UK’s population through pop-ups, events, advertising and more
Each customer is different – intu helps retailers reach them by providing a diversified digital experience
Following the successful launch of intu Accelerate in 2017, this year, our hunt for innovation in retail continued based on six new categories
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Do you want to know a secret?
Sssh, don’t tell anybody, but there’s a hidden world underneath intu Broadmarsh: a network of sandstone caves that go back to the 11th century and were used as homes, storerooms – even air raid shelters. You can get to the City of Caves from the centre’s upper floor.