In Spain, we're building a platform for growth with three of Spain's top-10 centres
In 2015 the intu brand went international when our first Spanish acquisition, Parque Principado, completed its first stage of rebrand to intu Asturias after a modernisation programme that saw the centre upgraded and a new customer experience introduced which bears all the hallmarks of the intu brand.
And the intu brand continues to spread its wings in Spain as we have recently rebranded intu Puerto Venecia which demonstrates the success of our entry into the Spanish market and the strength of the brand. We are the only shopping centre landlord with a consumer-facing brand spanning both the UK and now Spanish markets
Now with three of the top ten shopping centre in Spain, including Xanadú in Madrid, we're introducing even more Spanish shoppers to the intu brand, offering a high level of digital connectivity, compelling events and world-class service. And soon, we'll be introducing our new 'retail resort' at intu Costa del Sol...
intu reigns in Spain
In Puerto Venecia, Zaragoza, the second of Spains top-10 shopping centres, footfall is up 4% and retailer sales are up by 13% reflecting improving economic confidence and the work we have done on improving the retail and leisure mix.
Our next step is to rebrand Puerto Venecia, bringing the intu twist to this already established centre, creating a leisure destination that customers will visit time and time again.
The future retail resort
intu Costa del Sol is the first of our new concept retail resorts which will redefine the shopping centre category, and will be developed from the ground up. Alongside this, we have options on three key sites in Valencia, Vigo and Palma.
Where to next?
We give retailers and brands the ideal experiential platform to engage with more than half the UK’s population through pop-ups, events, advertising and more
Each customer is different – intu helps retailers reach them by providing a diversified digital experience
Following the successful launch of intu Accelerate in 2017, this year, our hunt for innovation in retail continued based on six new categories
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