02 August 2017

Stoop for a scoop: world's smallest ice cream van unveiled

The world’s smallest ice cream van has been unveiled today as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier.

  • Mini ‘Nice Cream Van’ to delight intu shoppers across the country by giving away free ice cream
  • Top 20 things that make us happy in summer revealed

The world’s smallest ice cream van has been unveiled today as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier.

The mini motor launched today at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers.

The ‘Nice Cream Van’ measures just 47 inches long and 39 inches high with a maximum speed of 12MPH. It will go on a nationwide tour of 14 intu shopping centres to surprise and delight shoppers around the country with free Bradwells ice cream.

The tour of the tiny van follows research revealing that eating ice cream is one of the top 20 things that make people happiest in the summer. Others on the list include walking barefoot in the grass, taking a trip to the beach, having a BBQ, going on holiday and shopping for your summer wardrobe.

The research also revealed that three quarters of Brits (75 per cent) feel happier in the summer than they do in the winter, with sunshine (27 per cent), longer days (24 per cent), summer holidays (16 per cent) and more outdoor activity (15 per cent) the top reasons given. 

Roger Binks, customer experience director for intu, comments:

“We’re delighted to have created what we believe is the world’s smallest ice cream van but the real win will be seeing the smiles it puts on people’s faces at intu shopping centres around the country for those lucky enough to get free ice cream. We work really hard to create experiences that will surprise and delight our 35 million customers and make each individual shopping trip a happier, more memorable one. At intu we have something for everyone and whether you’re someone who loves to shop or a bit more of a last minute panic shopper, we aim to ensure you leave happier than when you arrived.”

THE TOP 20 THINGS THAT MAKE YOU HAPPY IN SUMMER

  1. Going on holiday
  2. Going to the beach
  3. Eating ice cream
  4. Having a BBQ with friends and family
  5. Watching the sunset
  6. Wearing summer clothes
  7. Walking in the park
  8. Getting the smell of freshly cut grass
  9. Reading a book in the sun
  10. Lying in the sun
  11. Going for a picnic
  12. Doing the gardening
  13. Listening to music outdoors
  14. Going to an outdoor or rooftop party
  15. Walking barefoot on the grass
  16. Swimming in the sea
  17. Doing outdoor sports and exercise
  18. Going to a street food market
  19. Getting to explore your own city
  20. Shopping for your summer wardrobe

The ‘Nice Cream Van’ will be stopping off at every intu shopping centre around the country including intu Trafford Centre, intu Lakeside and intu Metrocentre from 2-17 August. For more information on when it will be pulling up near you following #NiceCreamVan on Twitter.

NATIONAL TOUR DATES

Weds 2 Aug: intu Trafford Centre, Manchester

Thurs 3 Aug: intu Braehead, Glasgow

Fri 4 Aug: intu Metrocentre, Gateshead

Mon 7 Aug: intu Eldon Square, Newcastle

Tues 8 Aug: intu Potteries, Stoke

Weds 9 Aug: intu Merry Hill, West Midlands

Thurs 10 Aug: intu Derby, Derby

Fri 11 Aug: intu Victoria Centre + intu Broadmarsh, Nottingham

Mon 14 Aug: intu Chapelfield, Norwich

Tues 15 Aug: intu Milton Keynes

Weds 16 Aug: intu Watford + intu Uxbridge

Thurs 17 Aug: intu Lakeside, Essex