Press Release / 17 December 2018

PLAYMOBIL fun buggies rolled out at intu shopping centres

PLAYMOBIL fun buggies have been rolled out at intu shopping centres to bring the world-famous toy brand to life for millions of children.

The high quality PLAYMOBIL fun buggies have been rolled out at intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehead as part of the sponsorship deal between the owner of the popular shopping destinations and the beloved toy brand.

60 fun buggies have been exclusively created for the ongoing partnership between the two family favourite brands. intu and PLAYMOBIL have previously worked together on Christmas Grotto and play zone experiences and PLAYMOBIL is the official sponsor of intu’s new family club which has 64,000 young members.

Now children will have the chance of becoming a PLAYMOBIL character by choosing between a police or fire car in which to cruise the malls as their families shop.

This is another fun way for children and adults to immerse themselves in the world of PLAYMOBIL as part of their day out experience at an intu shopping centre.

Roger Binks
Customer experience director at intu

Roger Binks, customer experience director at intu, said: “This is another fun way for children and adults to immerse themselves in the world of PLAYMOBIL as part of their day out experience at an intu shopping centre.

“intu centres welcome a million visitors a day and are some of the most popular destinations for young families. We’ve been working closely with PLAYMOBIL over the last few years to create new ways for their brand to flourish with us.”

Jamie Dickinson, marketing and display manager at PLAYMOBIL UK, said: “At PLAYMOBIL, we’re always keen to partner with the owner of high footfall destinations like intu where we can create something really special for children who love the brand as much as we do. The fun buggies that will be arriving into these shopping centres are going to allow children to engage in free play while promoting the brand.”

We’re always keen to partner with the owner of high footfall destinations like intu

Jamie Dickinson
Marketing and display manager at PLAYMOBIL UK

The campaign is also being supported by advertising on escalator wraps and pillars at intu shopping centres.

Jens Tangen

Job title Head of sales, intu Experiences

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Mark Thomson

Job title PR manager

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