14 September 2018
Oliver Bonas to launch its first store in East Anglia at intu Chapelfield
Shopping centre owner intu has signed up popular British lifestyle brand Oliver Bonas at intu Chapelfield as part of the independent retailer’s expansion to new areas of the UK.
The 2,000 sq ft store adds to an already impressive retail offering at intu Chapelfield. The brand will offer its unique range of homeware, gifts and fashion collections, designed in-house by the Oliver Bonas team.
Oliver Bonas is inspired by the alchemy of great design and the belief that all design has the power to positively affect how we feel. Oliver Bonas, which opened its first store in 1993, now has over 70 stores across the UK, and will continue to increase its store presence outside of London with this new location in Norwich.
Oliver Tress, founder and CEO of Oliver Bonas, commented: “We can’t wait to add to intu Chapelfield’s already vibrant retail mix with our carefully-curated designs and fresh-thinking products. intu Chapelfield offers the perfect location for us to expand and flourish within the affluent East Anglia region with our first Norwich store.”
Rebecca Ryman, regional managing director at intu, commented: “intu Chapelfield is a very popular location for high-calibre brands like Oliver Bonas looking to expand their physical presence into the east of England and attract new customers for the first time.”
Cosmetics store Lush has also agreed terms with intu to expand into a larger 2,700 sq ft unit while Norwich-based jewellery store, Lisa Angel, is opening a permanent unit in the lower mall following the success of a pop-up shop in the centre’s mall.
Discover more news and insights
PLAYMOBIL fun buggies rolled out at intu shopping centres
PLAYMOBIL fun buggies have been rolled out at intu shopping centres to bring the world-famous toy brand to life for millions of children
intu Watford launches new leisure offer in time for Christmas
Cineworld and Hollywood Bowl are opening at intu Watford’s £180 million extension this week as part of work by intu to transform the high street shopping centre into a day and night out destination
intu and mental health foundation Blurt team up over Christmas
intu has partnered with mental health foundation Blurt to provide advice to customers and staff on managing their mental wellbeing over Christmas
Bird's eye view
We're perfectly positioned to give you a bird's eye view of the retail property industry
Sign up now