01 September 2017
MG Motors into St David's
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, confirms that celebrated British car brand MG, is to launch its first retail boutique experience outside London at St David’s in early September, the first of its type in Wales.
In conjunction with regional dealer Nathaniel Cars, the new 1,610 sq ft store located in Cathedral Walk, will showcase models from the iconic motoring brand’s range of cars, bringing automotive retail into a bustling shopping centre and connecting consumers with this much loved British brand.
The new store will be emblematic of Nathaniel MG’s passion for “Reinventing your car buying experience.” The dynamic store design, carried out by Nathaniel MG, will incorporate a video screen wall at the far end of the store, interactive iPad stations and an informal seating area. A collection of the range will be on display including MG3’s and the MGGS for visitors to experience and interact with. Product geniuses will also be on hand to help customers at every stage of the car buying journey, from booking a test drive, arranging a part exchange, and financing purchases.
Matthew Cheyne, Head of Sales & Marketing, MG Motor UK Ltd commented: “We are delighted to have secured a prime position within a leading retail location to launch our second store concept in the UK and allowing us to introduce the brand to a completely new audience. Our interactive store will offer so much more than just a showroom, and we look forward to joining the centres collection of impressive retail brands, and interacting with loyal MG enthusiasts and new converts from across the region.”
Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Colin Flinn, regional managing director at intu, added: “MG’s regional debut is an excellent addition to our portfolio of retailers. Following the success of previous car pop-ups at St David’s, which generated a fantastic response from shoppers, MG will be very popular for our catchment and appeal to the Cardiff consumer. We are delighted to be at the forefront of this exciting new development within car retail and are looking forward to MG unveiling its new automotive store format here soon.”
The news follows the announcement that Byron is to launch its first restaurant in Wales at the centre. This was followed by YO! Sushi and TGI Friday’s unveiling newly-refurbished restaurants following investment in their successful St David’s sites last month.
St David’s is anchored by the largest John Lewis outside London, Debenhams and Marks & Spencer, and also has 200 other shops and restaurants. There is a particular focus on mixing national and international retailers, such as H&M, Victoria’s Secret, Primark, New Look and River Island, with premium brands and independents. These include Hugo Boss, Seasalt, Radley, Vivienne Westwood and Jo Malone. The dining offer at St David’s is equally impressive, with brands such as Jamie’s Italian, wagamama and Wahaca.
JLL and Cushman & Wakefield are letting agents for the St David’s Partnership. Calan Retail represented Nathaniel Cars trading as MG.