09 February 2018
Mercedes-Benz Vans celebrates with intu as it opens first pop-up store
After a record-breaking year of sales, Mercedes-Benz Vans has signed up with intu to launch its first pop-up store at intu Trafford Centre as the vehicle manufacturer aims to target the high proportion of affluent shoppers visiting the centre.
Open until 18 March, the Mercedes-Benz Vans pop-up store showcases the latest range of premium vans including the new X-Class - the first pickup truck from a high-end car retailer. The opening of the pop-up store follows on from the recent announcement of Mercedes-Benz Vans’ year-on-year growth, with a record-breaking 41,404 vans sold last year.
Customers visiting the pop-up store at intu Trafford Centre will be able to explore different models through an interactive touchscreen and will have the chance to experience the thrill of the waves through a virtual reality surf simulator. All models from the range can also be test-driven in the car park at intu Trafford Centre.
Steve Bridge, managing director for Mercedes-Benz Vans UK Ltd, said: “With over 60 percent of ABC1 customers visiting the centre and a catchment of 9.3 million people, intu Trafford Centre is the perfect location for the opening of our first pop-up store which showcases our premium range of vans. It has been a great year for Mercedes-Benz Vans and we’re excited to be one of the first retailers selling high-end vans in a shopping centre environment.”
Roger Binks, customer experience director for intu, said: “Mercedes-Benz Vans is the latest vehicle manufacturer to embrace the pop-up store phenomenon, giving customers a more immersive experience where they can explore the range of models on offer. Adding something different to the retail mix at intu Trafford Centre ensures our customers receive a compelling experience, making them feel happier than when they walked through the door and ultimately helping all our retailers to flourish.”
To celebrate the opening of the pop-up store, Britain’s Got Talent dance group Boogie Storm will be surprising customers with an exclusive performance at the centre on 10 February.