Press Release / 27 February 2018
intu uses photo search AI to aid online fashion discovery
intu has launched artificial intelligence technology that can use a single photo to search over four million items on its online shopping platform.
intu.co.uk’s new search tool matches pictures with products from more than 500 retailers selling on what is the country’s first online shopping centre including John Lewis, Topshop and River Island.
Fashion-hungry shoppers using intu’s mobile and desktop platforms can identify new products by uploading pictures of clothing items they’ve seen someone else wearing, from a celebrity on the red carpet to a friend’s outfit. A list of similar-looking products will also be available to instantly buy if an exact match isn’t found.
This is strengthening our customers' online experience and benefiting our retailers by showcasing millions of their products in an easy, digestible way.
Digital and commercial director at intu
Trevor Pereira, digital and commercial director at intu, said: “We’re using artificial intelligence to understand exactly what customers are looking for so that they can find it simply and quickly. The technology identifies the image’s context, detects individual items within it and then classifies what it finds.
“This is strengthening our customers' online experience and benefiting our retailers by showcasing millions of their products in an easy, digestible way.”
intu.co.uk is the first multichannel shopping platform to be run by a UK shopping centre owner and is ranked in the top 10 of affiliate websites, with 26 million visits, 2 million subscribers and £9 million in retail sales last year. intu also owns many of the country’s most popular shopping destinations, including intu Trafford Centre, intu Lakeside and intu Metrocentre.
Discover more news and insights
PLAYMOBIL fun buggies rolled out at intu shopping centres
PLAYMOBIL fun buggies have been rolled out at intu shopping centres to bring the world-famous toy brand to life for millions of children
intu Watford launches new leisure offer in time for Christmas
Cineworld and Hollywood Bowl are opening at intu Watford’s £180 million extension this week as part of work by intu to transform the high street shopping centre into a day and night out destination
intu and mental health foundation Blurt team up over Christmas
intu has partnered with mental health foundation Blurt to provide advice to customers and staff on managing their mental wellbeing over Christmas
Bird's eye view
We're perfectly positioned to give you a bird's eye view of the retail property industry
Sign up now
intu Broadmarsh is one of the twin pillars of our investment in Nottingham’s hugely successful city centre, which w… twitter.com/i/web/status/1…