Press Release / 27 February 2018

intu uses photo search AI to aid online fashion discovery

intu has launched artificial intelligence technology that can use a single photo to search over four million items on its online shopping platform.

intu.co.uk’s new search tool matches pictures with products from more than 500 retailers selling on what is the country’s first online shopping centre including John Lewis, Topshop and River Island.

Fashion-hungry shoppers using intu’s mobile and desktop platforms can identify new products by uploading pictures of clothing items they’ve seen someone else wearing, from a celebrity on the red carpet to a friend’s outfit. A list of similar-looking products will also be available to instantly buy if an exact match isn’t found.

An image showing how intu.co.uk's new search tool works
This is strengthening our customers' online experience and benefiting our retailers by showcasing millions of their products in an easy, digestible way.

Trevor Pereira
Digital and commercial director at intu

Trevor Pereira, digital and commercial director at intu, said: “We’re using artificial intelligence to understand exactly what customers are looking for so that they can find it simply and quickly. The technology identifies the image’s context, detects individual items within it and then classifies what it finds.

“This is strengthening our customers' online experience and benefiting our retailers by showcasing millions of their products in an easy, digestible way.”

intu.co.uk is the first multichannel shopping platform to be run by a UK shopping centre owner and is ranked in the top 10 of affiliate websites, with 26 million visits, 2 million subscribers and £9 million in retail sales last year. intu also owns many of the country’s most popular shopping destinations, including intu Trafford Centre, intu Lakeside and intu Metrocentre.

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