Press Release / 11 July 2017
intu Lakeside adds even more aspirational brands to its retail mix
intu is adding two exciting new names to its growing portfolio of aspirational retail brands at intu Lakeside, with The North Face and GANT opening new stores this year.
The North Face, renowned for its high-performance climbing gear and backpacking equipment, is opening its third store within intu’s portfolio and will occupy 2,500 sq ft space. International clothing brand GANT is signing up for 1,900 sq ft space as part of its plans to expand across the UK. Both retailers will join other aspirational brands at intu Lakeside including Victoria’s Secret and Hugo Boss.
The North Face and GANT are the latest retailers to tap into intu Lakeside’s affluent customer base, with 72 per cent of shoppers drawn from the most affluent ABC1 social-economic group across the south east. The brands will be particularly attractive to 54 per cent of intu Lakeside’s customers who are aged between 16-44 years old.
Luke Underhill, founding director, 73Retail UK Partner from The North Face said: “intu Lakeside is ideally placed to help brands like The North Face flourish and we’re looking forward to our third store opening within intu’s portfolio.”
Fergus Patterson, managing director of GANT UK & Ireland said: “The new GANT store at intu Lakeside will add to our existing 20 standalone stores in the UK and Ireland. intu Lakeside offers GANT a great combination of high footfall and commerciality along with an affluent and discerning consumer, which is very attractive to us as we execute our strategy to grow our store portfolio across the UK.”
Rebecca Ryman, regional director of intu, said: “The North Face and GANT will be a great addition to what is already one of the country’s most successful shopping centres. Providing our 35 million annual customers with the brands they really want and our retailers with the space they really need is vital. By ensuring our customers enjoy their time with us, and go home happier than when they arrived, we can help our retailers to flourish.”
intu is beginning works to deliver its Nickelodeon-themed family entertainment centre which will bring additional leisure and catering brands to intu Lakeside, increasing the catchment and dwell times of the centre. Hollywood Bowl and other leisure attractions along with 11 new restaurants will further enhance this family-orientated extension.