Press Release / 29 January 2020
Escape Hunt to launch new experiences at intu Chapelfield
intu has signed a deal with leisure operator Escape Hunt to create a series of team-based, immersive entertainment experiences at intu Chapelfield
The experiences include one of the brand’s most popular escape games, Alice in Puzzleland, and forms part of the global operator’s expansion into new areas of the country.
It will bring a brand-new leisure offer to intu Chapelfield under intu’s plans to create compelling day-out destinations, with crazy golf courses, climbing walls and new food brands opening across its portfolio of popular shopping destination over the last few years.
Compelling and innovative leisure attractions like Escape Hunt are drawing in more visitors from far and wide who are then staying longer to make the most of all the other great brands in our centres.
Regional managing director at intu
A £72 million leisure-led extension launched at intu Lakeside last summer and other centres including intu Watford, intu Metrocentre and intu Broadmarsh are also introducing new attractions to draw in more visitors.
Kate Grant, regional managing director at intu, said: “intu Chapelfield is already an East Anglian hot-spot for shopping and dining and Escape Hunt is set to thrive here by creating a brilliant new experience for visitors from across the region to enjoy.
“Compelling and innovative leisure attractions like Escape Hunt are drawing in more visitors from far and wide who are then staying longer to make the most of all the other great brands in our centres. This is the first escape room concept in our portfolio and the huge potential of this kind of attraction to flourish at intu’s centres means we’re keen to explore other opportunities.”
There are nearly 50 Escape Hunt locations across 27 countries and nine locations in the UK.
Richard Harpham, CEO at Escape Hunt said: “We’re excited to be bringing our five-star rated entertainment offering to intu Chapelfield in Norwich. With a growing number of locations across the UK, we’re confident visitors to the centre will love stepping into new worlds and playing our immersive adventures.’
intu Chapelfield is located at the heart of Norwich and a key retail destination in East Anglia, with an annual footfall of 15 million. It is managed by intu on behalf of a joint venture between intu and LaSalle Investment Management.
Discover more news and insights
PLAYMOBIL fun buggies rolled out at intu shopping centres
PLAYMOBIL fun buggies have been rolled out at intu shopping centres to bring the world-famous toy brand to life for millions of children
intu Watford launches new leisure offer in time for Christmas
Cineworld and Hollywood Bowl are opening at intu Watford’s £180 million extension this week as part of work by intu to transform the high street shopping centre into a day and night out destination
intu and mental health foundation Blurt team up over Christmas
intu has partnered with mental health foundation Blurt to provide advice to customers and staff on managing their mental wellbeing over Christmas
Bird's eye view
We're perfectly positioned to give you a bird's eye view of the retail property industry
Sign up now
After successfully and safely welcoming non-essential back, we're looking forward to some leisure being allowed to… twitter.com/i/web/status/1…