03 November 2017

At your service! intu launches first online personal shopper service at a European shopping centre

An online personal shopper service where customers can buy as they watch is being live-streamed from shopping and leisure destination intu Lakeside this week.

  • Live service from start-up GoInStore is one of seven innovative technologies being trialed by intu this autumn
  • intu is also testing a live-chat facility on intu.co.uk and introducing customer service robots to centres as part of its start-up incubator

The daily videos which are hosted by intu Lakeside’s personal shopper Carlene Noel are being streamed using smartphone technology by start-up GoInStore to give a range of the centre’s shops and business a live digital presence on intu’s affiliate website intu.co.uk.

Topshop, Debenhams and hair-stylists Toni and Guy are among those taking part in what is the first initiative of its kind at a European shopping centre. It offers online shoppers style and gifting advice with the opportunity to instantly buy the items featured.

GoInStore is one of seven new technologies being trialled by owner intu in partnership with new businesses for its start-up accelerator programme, intu Accelerate.

Live-chat facility TokyWoky has also gone live on intu.co.uk this week, giving customers the chance to receive real-time advice from fellow shoppers about every aspect of intu’s shopping experience online and at its 14 shopping centres across the UK.

And Europe’s first robotic retail assistants will be joining GoInStore at intu Lakeside this weekend after being introduced to shoppers at intu Milton Keynes last month by robot specialists BotsAndUs. They will direct customers to different parts of the centre and collect feedback about their shopping experience.

Retail has always been an inventive industry and the UK has remained at the forefront of this. We’ve launched intu Accelerate to drive forward innovative technology that will entertain and engage shoppers and help our retailers flourish.

David Fischel
intu chief executive

David Fischel, intu chief executive, said: "It’s giving talented start-ups like GoInStore, TokyWoky and BotsAndUs the opportunity to accelerate their businesses as they trial their ideas within live environments and test their potential to shape the future of retail."

Aman Khurana, GoInStore co-founder, said: “It’s been fantastic working with intu to bring a personal shopping experience usually only found in-store to a large online audience in the run up to Christmas. And we’re proud that the technology allows shoppers to buy the items featured whilst they watch the broadcast.”

Visit intu.co.uk from 12.30pm today (Friday 3rd November) to watch the personal shopper live video.

The other companies taking part are:

Infraspeak which uses reactive sensors, user-friendly apps and powerful software to make building management easier

Percent, an app that helps shoppers raise money for charity as a small portion of their debit or credit card spend is automatically donated by retailers to their chosen charity.

Soza Health, which offers customers health assessments and tailored recommendations to optimise their health.

WoraPay, queue jumping technology which is allowing intu Trafford Centre customers to order and pay for food and drink on their phone as they shop and then collect them when they are ready.