Operational initiatives and change of name
intu properties plc (formerly Capital Shopping Centres Group PLC) ("intu") announced on 15 January 2013 the creation of a nationwide consumer-facing shopping centre brand and the transformation of its digital proposition.
The full text of the announcement with details of the proposed initiatives is available for download from this page. A summary follows with important information for shareholders. The slides which form part of the presentation given to key stakeholders at a launch event held on 15 January 2013 are also available for download from this page.
With 400 million customer visits and over 30 million unique visitors a year, intu is the UK’s leading specialist shopping centre owner, developer and manager. This scale and specialism gives us an unique insight into today’s consumer and what they are looking for from their shopping experience.
intu has the physical scale to establish a strong national brand to integrate the online and shopping centre retail experience. Today we are announcing a £25 million investment to create a nationwide consumer-facing shopping centre brand, intu, and a transformed digital proposition.
Creation of a single brand, intu, to be incorporated into the names of the company and our directly-managed centres
- providing a compelling national proposition for retailers and other commercial partners
- supported by a “World Class Service” approach from our 1,800 staff
- involving refreshing changes to our centres’ physical environments
Integration of the physical and digital environments to provide a seamless multi-channel experience for our visitors through
- installation of a new fibre optic network for every centre
- provision of high quality free WiFi throughout the malls
- the launch of intu.co.uk, a transactional, fashion-focused, mobile-enabled website
Overall investment of £25 million, comprising £7 million on brand creation and roll out, £8 million on digital infrastructure and £10 million on the acquisition and start-up phase of intu.co.uk
For visitors: improved customer experience, including additional digital services
For retailers: higher spend both in-store and online from enhanced footfall, dwell time and customer service. Effectiveness of centre-by-centre marketing spend much improved as the unified brand reduces duplication. National awareness and marketing opportunities increased
For our people: a more dynamic, creative and engaging culture, focused on customer experience and supporting innovation and personal development
For our investors: driving income through enhanced propositions to consumers and retailers, consumer spending on new value-added services and new revenue sources such as national commercial partnerships, digital commissions and advertising