Case Study

World Cancer Day 2019

It was World Cancer Day on 4 February and building on previous years’ activities, every intu centre sold unity bands for Cancer Research UK

The charity’s message is to unite the nation to help beat cancer sooner, with every band worn, and every pound donated meaning more treatments, more research and more time with loved ones. 

Not only were we raising money by selling wristbands, but a team of experts were also at intu centres, advising and educating people on cancer, as well as talking about how we can all take action. We invited a range of cancer charities into our centres to answer questions from staff and customers and this resulted in many meaningful conversations.

intu Milton Keynes teamed up with Milton Keynes Hospital Charity and Keech Hospice. Shoppers came along to talk about concerns they have for themselves or family members and were directed and advised on further help if needed. Milton Keynes Hospital Charity also had a special memory tree on the mall, onto which shoppers could hang messages for their lost loved ones.

 

And at intu Braehead, staff and therapists from the Beatson Cancer charity were able to offer specialist health and work advice to people with cancer, as well as hand and arm massages. They were also joined by nurses from Cancer Research UK and volunteers from Breast Cancer Care and Prostate Cancer UK.

 

 

Many of the centres also teamed up with beauty retailers to offer make-up tutorials and massages for patients. Boots at intu Lakeside kindly supported the day with one of their No.7 makeup artists, who is also a Macmillan beauty adviser, offering makeup advice to those who are currently undergoing treatment.

At intu, we are committed to important causes like this for the long term and our high-footfall locations, which are at the heart of their local communities, allows us to work with a range of charities to find new ways of improving our customer service, physical spaces and support for employees.

Chantal Boyle
CR executive