Insight

The sky's the limit

Discover the secret to intu Lakeside's success...

There is always something new to see at intu Lakeside from the latest retailers to the best leisure attractions around thanks to a masterplan that, combined with our expertise, keeps the centre at the cutting edge of customers’ expectations.

intu Lakeside was state of the art when we built it in 1990, one of the first out-of-town shopping centres in the UK, and it remains one of the top retail destinations in the country with 20 million visits a year and over 250 shops and restaurants, delivering retail sales of over £0.5 billion a year and dwell time which has risen to nearly 2.5 hours.  

It’s no wonder it stays so popular – as a company we take a long-term approach, always looking 10, 20 years ahead to make sure our centres remain ahead of our customers’ and tenants’ expectations. Over the years we have made astute land acquisition decisions that now give us many options for expanding the range of attractions to drive dwell time and frequency.

1.4m sq

of retail, leisure and catering space

20m

annual footfall

£568m

annual sales

A place shoppers love

Above all, our talented people know how to make the shopping experience special. We have a knowledgeable local team, supported by experienced national experts, who use their understanding of the shopping centre environment in general, and our customers in particular, to create an iconic destination, lauded by Victoria Beckham and locals alike – thousands of social media mentions each month show just how much intu Lakeside means to its shoppers.

What keeps pulling them in is the great retail mix, with the top brands fighting for space to do business with some of the country’s most loyal shoppers. We keep intu Lakeside at the top of its game – great quality design, attention to detail and a constant eye on where we can improve the customers’ experience means a relentless roll-call of new projects that bring in more retailers, customers and rental income. We created the Boardwalk in 2009 to allow lakeside eating, which opened fully let. Recently we enhanced it by creating a year-round external dining environment. In 2014 we redeveloped the food court to create a dynamic dining experience that appealed to aspirational brands and customers.

intu Lakeside is changing....

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Our most recent completed project is the hotel which opened in 2017. Sited overlooking the lake, the Thurrock Lakeside Travelodge is one of the best performing hotels in the Travelodge portfolio.

Our £72 million leisure extension, now onsite, will make intu Lakeside one of the biggest leisure attractions in the southeast, with the first Nickelodeon theme park in a shopping centre in the UK and a host of other leisure names including Hollywood Bowl, Flip Out trampolining, Puttshack minigolf, and leading food brands already signed up. We expect the 175,000 sq ft extension to open fully let in spring 2019. Our 100 per cent ownership means we have lots of options to continue to drive value to the southeast’s pre-eminent retail and leisure destination.

We already have planning permission for 400,000 sq ft of retail space and are looking at developing our leisure offer further to attract the younger demographic that is moving in to the Thames Gateway area – Europe’s largest regeneration project which will bring many more jobs and homes to the area over the the next few years. Zipwires and hot air balloons are in the planning stages. Up, up and away intu Lakeside!