Insight

Putting well-being first

By Chantal Boyle, corporate responsibility executive

We’re excited to be partnering with mental health charity, Blurt, as part of our commitment to the health and wellbeing of our customers, retailers and employees. Blurt is a social enterprise dedicated to helping those affected by depression and we’ve teamed up with them to raise awareness of good mental health and de-stigmatise mental health issues.

Blurt is an organisation with a genuine feel, employing people who can truly empathise with those that suffer with mental health issues. We worked together earlier this year to raise awareness of mental well-being within our student communities as part of our annual Student Night event.  

This exciting initiative was a great success enabling Blurt to engage with thousands of young people and build upon their network of ‘Blurter’s’ who can draw on their own experiences to support Blurt’s core team and offer a friendly ear to others.

At Christmas, which can be a particularly difficult time for many, we wanted to continue to build on our positive partnership and have worked with Blurt to share important self-care advice. We worked collaboratively to produce a handy guide that’s available at every intu centre to provide helpful tips to all our customers, retailers and employees through the festive season.

More than a million shoppers pass through our doors every day of the festive period so intu is well placed to work with Blurt and reach out to a high volume of people and remind people that it’s okay to take some time for yourself or seek the support of organisations like Blurt if you need it.

Hayley Dann from Blurt said: “If ever there was a polarising time of year, it’s now. The festive season can be lovely, exciting, heart-warming and fun. It can also be incredibly stressful, lonely, claustrophobic and difficult to cope with.

“We’re delighted to be partnering with intu on this seasonal guide and hope it will reach those who need it most to help them realise it’s ok to not be ok. There’s a tonne of resources for people to access for free on our website which we hope will help people over the next few weeks.” 

Our partnership with Blurt touches on some difficult and sensitive issues and the work we are doing is having a genuinely positive impact. We’re excited to see what else we can achieve together in 2019.