Insight

intu Watford - expertise in action

The stunning Charter Place extension at intu Watford that opened in September 2018 shows just what our expertise as shopping centre landlords can achieve

With the 380,000 sq ft, £180 million extension we have created a 1.4 million sq ft centre, with new leisure and dining opportunities, aspirational shopping and a spectacular new public space that is predicted to catapult Watford into the top-20 most desirable retail locations in the UK and is reinvigorating the town.

Our expertise and experience have been evident from the first – from our skill in building the state-of-the-art extension at the Charter Place end of the centre to introducing new stores and family-friendly leisure that will draw in new visitors from this most affluent of Home Counties catchments and boost the daytime and evening economy.

166

stores

9,260

local people employed

£180m

invested in new extension

£13m

refurbishment

£379m

annual contribution to the local economy

We have curated a tenant mix to meet shoppers’ expectations, with the new-concept Debenhams, the nine-screen IMAX Cineworld, aspirational brands such as Hugo Boss, a range of leisure options and enhanced stores for H&M and Uniqlo.

The £13 million refurbishment of the existing centre, with new flooring, lighting, decoration, toilets and car parking, provides the perfect backdrop for major retailers Primark, Zara and Next.

With stylish new places to eat and drink such as The Florist, which opens in spring 2019, the centre has plenty of reasons to visit from early in the morning right through to the evening. Footfall has increased by 15 per cent since opening.

There has also been an increase of 9 per cent in NPS since the development opened. The new leisure and retail mix, along with the fantastic architecture and new Christmas decorations, proved very popular.

At the heart of the town

Much of the success of the new extension is down to relationships we have nurtured over many years. Through previous collaboration our retailers trust us to offer them the right locations and size of units which is why many of them are investing heavily in new stores at intu Watford.

Our commitment to Watford and our close ties with Watford Borough Council have seen them also invest £2 million to pedestrianise the high street and for the work to complement our own, resulting in a dovetailed project that enhances people’s experience of both the town and the shopping centre.

We have been part of the town for 20 years, involved with many community bodies including schools, charities and the local Business Improvement District – local people know we care about the town. We have been transparent and open about our development plans and our widespread communication and consultation led to a resounding 91 per cent public approval rating for our plans.