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Flagship destinations

Our flagship destinations are the shopping centres where retailers aspire to be, both now and in the future

Our flagship destinations are the shopping centres where retailers aspire to be, both now and in the future. They offer them consistently high footfall combined with a long dwell time and we know the longer people stay, the more they spend. This is why they have their biggest and best stores in these locations and have the confidence to invest in these stores for the long term. For the shopper, they offer a mix of retail, catering and leisure – a day-out destination where they can shop, eat and be entertained.

Customers are willing to spend time travelling to these destinations and once there they know they will have easy access to all the best stores offering the retailers full ranges plus a wide variety of leisure to keep everyone happy for the day.Their locations out-of-town, with at least 10,000 free car parking spaces, provide an appealing variety of leisure – whether it is an aquarium, an indoor ski slope, zip wires, trampoline parks or theme parks such as Legoland Discovery Centre or Nickelodeon, alongside the already successful cinemas and bowling – there is something for everyone.

And it is a constant evolution. We have a masterplan for every centre and the expertise and insight to ensure these flagship centres remain at the forefront of both retailers’ and customers’ minds for years to come. Trends change and new disruptors emerge, but we are always working to improve our offering so we remain at the cutting edge of shopping and leisure.  

Our flagship destinations in numbers



of the UK's in store non-food sales


visits from loyal customers every year



2 hours

average dwell time

70 min

drive time for half the UK's population

Leading the way with leisure

The first...

…aquarium in a UK shopping centre at intu Trafford Centre 





…indoor ski slope in a Spanish mall at Madrid Xanadú 






...Nickelodeon in a UK shopping centre at intu Lakeside 









…shopping resort concept at Puerto Venecia