Digital success at intu

Find out how intu can help retailers flourish online

Back in 2013 we introduced our new affiliate website,, enabling retailers to promote their products to our digital audience. It is now one of the country’s leading affiliate websites, used by over 500 retailers and generating £9 million in sales from 5.7 million visits. Its latest functionality uses AI-powered visual search to enable shoppers to pick an item and then instantly be shown similar products from across all our retailers.


retailer sales


clicks to retailers websites


Shop Insider page views

Shop Insider, our digital magazine, creates content around topical shopping behaviours and rising social trends, that helps the reader eat, shop and save. In 2017 Shop Insider had 1.4 million readers and our in-house editorial team were commissioned to produce content on behalf of 37 retailers and brands, including John Lewis, MAC, Debenhams and Marks & Spencer.

Retailers can also get access to our one million social media followers through bespoke paid-for social content. Just as retailers are choosing our shopping centres to promote their brands, they are now realising the benefits of using digital content to build their brands. And it has given us an edge with pureplays too – digital brands such as boohoo and ASOS are some of’s most prolific clients.