Best employer brand management programme

We are proud winners of this year’s Employer Brand Management Awards for Best Employer Brand Management Programme.

The award recognises our employer brand management programme where staff could understand, relate to and be motivated to be part of intu and importantly deliver the new brand experience – whatever their role.

With a distinctive look and feel, we created and delivered a comprehensive engagement and education programme to all 2,300 staff in 2013, before the consumer launch. We changed and enhanced our communication approach and channels, created a brand led induction, insourced our staff, introduced a reward programme and business and individual KPIs to support delivery of the strategy.

Five years on intu is a different business, with strong staff metrics. But not one to stand still, we are embarking on a business-wide brand refresh to prepare us for the next five years.