Insight

A unique model

Discover how we can help your business flourish at intu

Our leasing-experiential-digital (LED) model ensures working in partnership with intu, retailers can reach their true potential across all intu channels.

Leasing 

An integral part of successful retailing remains the store. In taking space with us retailers know that they are in safe hands – our centres are continuously improving and developing, always destinations where customers want to be.

Experiential

Our tailor-made promotional services model is designed to help retailers and brands reach their true potential. In centre, this can include pop-up space on the mall, promotional events and digital media advertising, all with the aim of delivering improved recognition and ultimately increased sales.

Digital 

With a transactional website that has an annual digital audience of 26 million, we can help retailers meet their multichannel aspirations. From volume sales through our online shop and dedicated emails to our engaged ‘shopper’ community, along with brand awareness through strong editorial content across our online and social media, we actively support our retailers’ growth.

Redefining the tenant experience

Not only have we redefined the customer experience, we are redefining the tenant experience too. We are the only shopping centre landlord with a multichannel offering that supports their retail strategies.

Jo Malone

The perfumier tried a pop-up store at intu Lakeside in the run-up to Christmas 2017. With gold package LED support, they enjoyed such good results they have signed a 10-year lease.

Three 

The mobile operator’s sponsorship of our student nights gave them access to 120,000 students across 11 intu centres – and a 149 per cent rise in SIM-only sales.

Gourmet Burger Kitchen

Working with Gourmet Burger Kitchen we developed a multichannel campaign to increase awareness and drive sales. The campaign reached 350,000 people and received 17,000 click-throughs, driving over 5,000 customers into their restaurants.

Discover more about working with intu