10 brands shaping the future of shopping centres

Exclusive research from intu and Retail Week reveals how insight and innovation are changing the shopping centre mix inside and out.

The active companies featured in the 10 of the brands shaping the future of shopping centres report are just 10 examples of what we are seeing from many of our customers. They demonstrate that whatever we read in the papers, there are plenty of brands winning in retail today. And they will continue to want to be in bustling shopping destinations that millions of people visit every year. Yes, the market is rapidly evolving, and we must all evolve with it but the right stores in the right locations are still playing a vital role for retailers with 90% of sales still touching a physical store (CACI).

We own the best centres in each region we trade in, and of those nine are in the top 20 UK centres (Global Data). Successful retail destinations must continue to evolve to maintain their relevance, attract visitors from far and wide, and ultimately enable the brands within them to thrive.

For us that means a continuation of our approach to deliver theatre and world class service. And at the same time, reviewing opportunities to incorporate communities, hotels, flexible working space in and around our flagship destinations. It also means preparing for tomorrow’s visitors by testing new, innovative concepts such as direct retail stores owned and run by intu, curated spaces for street food, experiential markets and paid for in-centre instagrammable experiences.

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Relationships are also changing. With a sharpened focus on our brand customers, we want to ensure their intu locations are their most successful. Understanding their changing business models is crucial and sharing data and insight will be fundamental to these collaborative relationships.

While there are still considerable headwinds, we are continuing to focus on the day job at hand, which is to entertain the 400 million people who visit us every year and work in partnership with the hundreds of customers who have space with us to ensure we all succeed.

There are plenty of brands winning in retail today and they will continue to want to be in bustling shopping destinations that millions of people visit every year.