Communities and economic contribution

We create value by supporting high-quality employment and training, investing in the local economy and bringing people together to create positive and lasting change

Our centres are at the hear of local communities and our actions have a direct impact, We want to make sure its a positive impact. 

For our centres and retailers to flourish, we need to invest in our communities with our stakeholders, to tackle social problems and create shared value. We also need to make sure there are the right skills in the community to support our retail and leisure destinations. Demographic changes mean an increase in the number of people aged over 65. For younger people, increased urbanisation means social mobility will become more important but more challenging. We need to be ready to adapt to these changes, making our centres accessible for all, considering employment programmes for older people and looking at the education and training needs of younger people. We also have a role in responding to social needs, supporting causes important to our communities.


Working together helps to spread autism awareness and transform the lives of autistic people and their families."

Sophie O'Donoghue

Head of partnerships, National Autistic Society

Our focus

We work in partnership with local organisations on initiatives that bring prosperity and encourage inclusivity. We focus on supporting economic inclusion by improving skills and creating employment opportunities. We also invest in partnerships that address health and wellbeing, accessibility and youth inclusion.

Supporting local economies and employment

We make a significant economic contribution to our communities and have an enduring social and economic impact in these areas. We bring considerable investment and employment to our local communities through employment (in several areas we are the largest local employer), taxes and by retaining local spending within communities. We empower and equip people to be ready for work through a range of skills and employability programmes.

Health and well-being

Ensuring healthy and happy communities is central to our purpose. We want to help our customers and our staff improve their well-being and get involved in looking after their communities.


Almost one-fifth of the UK population has a disability, according to the Office of National Statistics. Our goal is to be known as the accessible destination of choice by providing the right support and enabling our customers to visit our centres as independently as possible.

Charity and community support

Our high-footfall locations allow us to support charities to promote themselves and their causes to the wider public and raise funds in our centres.

Employee volunteering and well-being

Our people are one of our biggest assets and one of the most valuable things we can offer to the community is our time and expertise. This also benefits our employees’ well-being and we want to make sure we support our employees to live healthy and happy lives.